BALENCIAGA
Strategy | Webdesign
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2019
RECYCLE S
Balenciaga wants to launch a new model of completely recycled shoe.
The sneakers recycle S will be composed of 90% old Balenciaga sneakers.
An entire production line will be dedicated to this ecological and engaged approach.
Our strategy should allow Balenciaga to launch the new shoe within
buyers of the brand and make them want to recycle their old shoes and
order this new one. Combining fashion sharp and ecological commitment.